AI-assisted production systems, controlled by an art director, built on 12 years running creative operations at enterprise scale. I design the pipelines that let teams produce more without losing the craft, then ship the products that prove the approach.
AI Ad Platform · Product Design & Architecture
Full-pipeline AI ad production platform — brief to multi-format export in under 10 minutes. Five-stage pipeline covering URL-to-brief extraction, AI generation with a drag-and-drop composition editor, automatic motion rendering, multi-format adaptation across 15 platforms, and direct publishing. Positioned on a gap surfaced from 2,000+ competitor reviews: high creative control with full pipeline coverage.
Not commissioned by or affiliated with Crocs, Inc.
AI Production Pipeline · Art Direction · Spec Campaign
Two complete :15 spec campaigns produced solo through an AI-assisted pipeline under human art direction — nine locked-composition scenes beat-cut at 124 BPM in one, a five-look fashion swap with a consistent AI character in the other. Fourteen final frames, every select zoom-QA'd against product references, edited in code with Remotion.
Multi-Model AI · Video · Brand Systems
Designed and executed a multi-tool AI production pipeline to produce 13 video advertisements across 10 distinct brand identities. Comprehensive branding for each placeholder company, then scripting through Gemini, video generation via Veo 3, and audio production with Eleven Labs.
Equestrian SaaS · Barn Management
Multi-feature platform for the equestrian world — scheduling, barn management, and billing for owners, boarding barns, and trainers. Live product with paying customers, Stripe billing, Twilio/Resend comms, and a full production observability stack.
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Situational Awareness · 3D Globe · Real-Time Intelligence
Globe-first situational awareness platform correlating real-time physical, atmospheric, transportation, and human signals. Co-developed 50/50 with a technical partner — divided feature lanes, both shipping code. 87 API routes, spatial schema, background ingest from NASA, NOAA, OpenSky, ACLED, GDELT. Built for analysts and newsrooms who need to see correlations across domains.
Browser Game · Marketing Tool
Galaga-style vertical shooter built as a marketing vehicle for a graphic t-shirt brand. Six stages, four-phase animated boss fight, promo code reward system. Complete go-to-market strategy with economic modeling, ad spend allocation, and conversion projections. Mobile-optimized, 60 FPS, 375KB gzipped.
I spent 12 years at Nexstar Media Group — the largest television station owner in the United States. I ran creative operations for FOX59 and CBS4 Indianapolis, two flagship affiliates reaching more than a million viewers a week.
That meant leading a six-person team, owning a $110K print budget and 12-plus vendor relationships, and shipping 400+ projects a year in a 24/7 live broadcast environment where every mistake aired in front of a million people. I built the SOPs, governance frameworks, and QA systems that made it work. Those frameworks were later adopted across additional Nexstar markets.
I led enterprise rebrands, produced 100+ motion graphics packages a year, managed vendor relationships, and trained every new hire who walked through the door. Along the way I became one of three company-wide experts during a major platform transition — after teaching myself the system in two weeks by sitting in on training sessions I wasn't originally assigned to.
That decade-plus of systems thinking — figuring out what breaks, what scales, and what people actually need to do their jobs — is the foundation I build on now. The tools changed. The instinct didn't.
I help creative teams integrate AI tools into their production workflows — not by replacing people, but by building systems that let existing teams produce at higher volume without higher headcount.
12 years of building governance frameworks, SOPs, and automation systems for high-volume production environments. I've done this at enterprise scale — and I can do it for your team.
For teams that need something built, not just planned. I go from problem identification to working prototype. I've shipped SaaS products, games, and data platforms.
Open to consulting engagements, partnerships, and the right director-level role in creative technology.