Nicholas Matlock Alexander

I build
things.

Products, platforms, and production systems. From equestrian SaaS to real-time intelligence platforms to AI video pipelines — I see problems and build the solutions. Backed by 12 years of creative operations at enterprise scale.

Current Focus SaddleSync · Tempest
Background 12+ Years Creative Ops
Location Franklin, Indiana
01

What I'm Building

Live

SaddleSync

Equestrian SaaS · Barn Management

Multi-feature platform for the equestrian world — scheduling, barn management, and billing for owners, boarding barns, and trainers. Live product with paying customers, Stripe billing, Twilio/Resend comms, and a full production observability stack.

Next.js 16 Prisma 7 Neon better-auth Stripe Twilio Resend AWS S3 Sentry PostHog
View case study
In Development

Tempest

Situational Awareness · 3D Globe · Real-Time Intelligence

Globe-first situational awareness platform correlating real-time physical, atmospheric, transportation, and human signals. Co-developed 50/50 with a technical partner — divided feature lanes, both shipping code. 87 API routes, spatial schema, background ingest from NASA, NOAA, OpenSky, ACLED, GDELT. Built for analysts and newsrooms who need to see correlations across domains.

Next.js 16 React 19 CesiumJS TimescaleDB PostGIS Cloudflare R2 Zustand
Learn more
Shipped

Graphica

Browser Game · Marketing Tool

Galaga-style vertical shooter built as a marketing vehicle for a graphic t-shirt brand. Six stages, four-phase animated boss fight, promo code reward system. Complete go-to-market strategy with economic modeling, ad spend allocation, and conversion projections. Mobile-optimized, 60 FPS, 375KB gzipped.

Phaser 3 TypeScript Vite Vercel
View case study
Shipped

AI Video Production Pipeline

Multi-Model AI · Video · Brand Systems

Designed and executed a multi-tool AI production pipeline to produce 13 video advertisements across 10 distinct brand identities. Comprehensive branding for each placeholder company, then scripting through Gemini, video generation via Veo 3, and audio production with Eleven Labs.

Gemini Veo 3 Eleven Labs DaVinci Resolve
View case study
02

What's Next

Open Sourcing Soon

JobScout

Job Search Automation · AI-Powered · Open Source

A personal job-search automation tool: discovery across 75+ target companies, AI-driven scoring against custom criteria, and resume tailoring grounded in a verified facts bank. Built for myself first, now being generalized for public release. Open-sourcing so other job seekers can run their own.

Next.js Neon Vercel Upstash QStash Resend Claude API
03

The Background

I spent 12 years at Nexstar Media Group — the largest television station owner in the United States. I ran creative operations for FOX59 and CBS4 Indianapolis, two flagship affiliates reaching more than a million viewers a week.

That meant managing a team of designers, a $1.2 million budget, and 400+ projects a year in a 24/7 live broadcast environment where every mistake aired in front of a million people. I built the SOPs, governance frameworks, and QA systems that made it work. Those frameworks were later adopted across additional Nexstar markets.

I led enterprise rebrands, produced 100+ motion graphics packages a year, managed vendor relationships, and trained every new hire who walked through the door. Along the way I became one of three company-wide experts during a major platform transition — after teaching myself the system in two weeks by sitting in on training sessions I wasn't originally assigned to.

That decade-plus of systems thinking — figuring out what breaks, what scales, and what people actually need to do their jobs — is the foundation I build on now. The tools changed. The instinct didn't.

12+
Years Creative
Operations
400+
Projects
Per Year
90%
Error
Reduction
$350K+
Cost
Savings
85%
Faster
Delivery
1M+
Weekly
Viewers
04

How I Can Help

Service 01

AI Workflow Design

I help creative teams integrate AI tools into their production workflows — not by replacing people, but by building systems that let existing teams produce at higher volume without higher headcount.

  • AI tool evaluation & recommendation
  • Production pipeline architecture
  • Prompt library development
  • Pilot program design
  • Training materials & onboarding
Service 02

Creative Operations

12 years of building governance frameworks, SOPs, and automation systems for high-volume production environments. I've done this at enterprise scale — and I can do it for your team.

  • Workflow audit & optimization
  • SOP & template systems
  • QA & governance frameworks
  • Vendor management
  • Team onboarding documentation
Service 03

Product Strategy & Build

For teams that need something built, not just planned. I go from problem identification to working prototype. I've shipped SaaS products, games, and data platforms.

  • Product requirements & architecture
  • Working prototypes & MVPs
  • Technical stack selection
  • Go-to-market strategy
  • Deployment & launch support

Let's build
something.

Open to consulting engagements, partnerships, and the right full-time opportunity if it involves building.